Why do we believe in email marketing in real estate so much? Because even in 2025, statistics show that it outpaces social media in terms of conversions and transactions performed. 60% of consumers say they’ve made a purchase as the result of a marketing email they received. And having a robust and happy email list ensures that your real estate business is recession / down cycle PROOF — and should you ever leave your office / brokerage, or hang your own shingle, you can take your emails and email list with you. It's one of the biggest digital investments you can make for scaling your business for YEARS to come.